Turning Actions into Insights: Leveraging Operational Data for Business Intelligence

In today's data-driven world, understanding what is happening in your business is crucial. But truly unlocking efficiency and growth requires understanding why things are happening and how different parts of your operation are interconnected. This is where an Action Management Platform like Verbs.do comes in, transforming individual actions into a powerful, insightful operational graph.

Every business is a dynamic system of actions performed by and upon various entities. A customer makes a Purchase, a user Uploads a file, an employee Updates a record, a system Processes an order. Individually, these are events. Collectively, and when structured and connected, they form the very fabric of your operations.

The Challenge: Disconnected Operational Data

Many businesses struggle with disconnected data silos. Actions are often tracked in isolated systems – sales in a CRM, inventory in an ERP, customer interactions in a support tool. This makes it incredibly difficult to see the full picture: how does a customer action impact inventory? What steps are slowing down order fulfillment? Where are the bottlenecks in your process?

Verbs.do: Connecting the Dots with an Operational Graph

Verbs.do addresses this challenge head-on. It provides a structured way to define and manage every action within your business. Instead of just logging events, you define actions with:

• A Subject: The entity performing the action (e.g., a Customer, an Employee).
• An Object: The entity being acted upon (e.g., a Product, an Order, a Document).
• Properties: The specific details of the action (e.g., quantity, price, date, status).
• Effects: The consequences or downstream actions triggered (e.g., decrease inventory, create an order).

import { Action } from 'verbs.do';

const purchaseAction = new Action({
  name: 'Purchase',
  description: 'Customer purchases a product',
  subject: { type: 'Customer', required: true },
  object: { type: 'Product', required: true },
  properties: {
    quantity: { type: 'number', default: 1 },
    price: { type: 'number', required: true },
    discount: { type: 'number', default: 0 },
    paymentMethod: { type: 'string', enum: ['credit', 'debit', 'paypal'] }
  },
  effects: [
    { type: 'decreaseInventory', target: 'object.id', amount: 'quantity' },
    { type: 'createOrder', data: { customerId: 'subject.id', productId: 'object.id' } }
  ],
  logging: true,
  analytics: true
});

This structured approach automatically builds a comprehensive operational graph. This graph visualizes the relationships between actions and the entities involved, offering a powerful bird's-eye view of how your business truly operates.

Identifying and Optimizing Inefficiencies

The operational graph created by Verbs.do is not just a visualization; it's a powerful tool for business intelligence and process optimization. By analyzing the graph, you can:

• Spot Bottlenecks: Identify actions or entities that are slowing down key processes.
• Reveal Redundancies: Discover unnecessary steps or duplicated efforts.
• Map Process Flows: Clearly see the actual path actions take, not just the intended path.
• Analyze Dependencies: Understand how actions influence each other and identify critical dependencies.
• Measure Performance: Track the frequency and speed of actions across different entities.

This insight allows you to move beyond guesswork and make data-driven decisions about where to invest your optimization efforts, whether through process redesign, automation, or resource allocation.

Business as Code: Defining Operations Programmatically

Verbs.do embraces a "Business as Code" philosophy. By defining actions in a structured, programmatic way, you create a single source of truth for how your operations should work. This makes it easier to manage complexity, ensure consistency, and integrate with other systems. The definitions become runnable, trackable, and analyzable components of your business logic.

AI without Complexity

Verbs.do simplifies the process of leveraging operational data for advanced analytics and potential AI applications. By providing clean, structured data about every action, it creates a fertile ground for insights without requiring complex data transformations or custom integrations for every new data source. The operational graph itself is a powerful inputs for understanding process patterns and predicting outcomes.

Beyond Just Logging: Analytics and Insight

Verbs.do goes beyond simple logging. With built-in analytics capabilities, you can easily track key metrics related to your actions:

• How often are specific actions performed?
• Which entities are involved in the most actions?
• What is the typical duration between connected actions?
• How do action frequencies change over time?

These insights are invaluable for understanding business performance, identifying trends, and measuring the impact of operational changes.

Who Can Benefit from Verbs.do?

Any business that deals with operations involving entities can benefit, including:

• E-commerce platforms
• SaaS companies
• Logistics and supply chain businesses
• Healthcare providers
• Financial services
• Manufacturing

If your business involves processes where entities perform or are acted upon by actions, Verbs.do can help you gain unprecedented clarity and efficiency.

Ask Us Anything About Verbs.do

• What is Verbs.do? Verbs.do is an Action Management Platform that allows you to define, track, and analyze every action performed within your business processes. It helps you build a comprehensive operational graph to identify and optimize inefficiencies.
• How does Verbs.do work? You can define actions that involve a subject (the entity performing the action), an object (the entity receiving or being acted upon), and properties that describe the action. This structured approach creates a clear operational graph.
• How does Verbs.do help identify inefficiencies? By connecting every action and the entities involved, Verbs.do visualizes your operational processes. This graph reveals bottlenecks, redundant steps, and areas where automation or process improvement can deliver significant results.
• What types of businesses can use Verbs.do? Any business that performs actions involving entities (customers, products, users, etc.) can benefit, including e-commerce, SaaS, logistics, healthcare, and more.
• Does Verbs.do provide logging and analytics? Verbs.do allows you to log every action instance, providing a detailed audit trail. It also offers analytics capabilities to gain insights into action frequency, performance, and their impact on business outcomes.

Conclusion: Take Control of Your Operations

Stop letting crucial operational data get lost in silos. Verbs.do provides the framework to structure, connect, and analyze the actions that drive your business. By building a comprehensive operational graph, you gain the insights needed to identify inefficiencies, optimize processes, and ultimately, connect actions that truly drive results.

Ready to transform your operational data into actionable insights? Explore how Verbs.do can help you build your own operational graph and unlock your business's full potential.